About us

AY Group LogoAY Group is the parent company for Acknowledging Youths CIC, AY Recruitment CIC.
As a group our aim is to provide a holistic “One stop Shop” for all our clients who enrol on our programme. Whilst  each company has its own strict agenda and responsibilities to ensure that we provide exceptional vocational training/recruitment services  according to individual needs, by conducting a robust Information Advice and Guidance session with our highly qualified and experienced IAG Career Officers, they also have excellent communication internally, that is, Assessor/Trainers, Recruitment Officers, heads of departments, to ensure each individual client needs are discussed to ascertain that appropriate training and work placements are allocated.


We will match the right people to the right jobs and help potential candidates to access the training and skills needed 

Whilst the clients are working towards their training, AY Recruitment starts matching individual clients with appropriate job descriptions which relates to their personal choices and experience.

It is one of UK’s very few not-for-profit social enterprise dedicated to disadvantaged young people and adults giving them the opportunity to make real changes to their lives through education, training and then sourcing jobs.

AY Recruitment philosophy incorporates the fact that ethical employment can only be established through ensuring that we build a bond of trust in order to encourage long term partnerships with our clients, training providers and candidates. This we do by effective listening and understanding individual needs of each perspective so that AY Group can holistically develop a “Win, Win scenario for all”. The company ensures that our candidates are placed with employers that are voluntarily taking a stand to ensure their employees can earn at least minimum wage which can be rewarded by bonuses and or increase after the probationary period.

•    To build exceptional talent to meet the skills needs of ethical employers
•    To place young disaffected people at the heart of our service offer.
•    To positively influence the raising of standards of recruitment services in the locality, through efficient and effective processes, listening to and caring for the needs of clients and candidates and promoting openness and visibility in all business dealings.

ay-logo-245x40Raising aspirations and making a positive contribution to the lives of young people

An organisation catering for 16-24, focused on delivering high-quality Vocational Accredited courses (NCFE & PEARSONS AWARDING BODIES). The objective is to support everyone equally, strictly adhered to our Equality and Diversity policy. The training that we deliver is second to none, taking into consideration, the background of our clients, their preferred choice of occupational area, using SMART theory, ensuring that they are nurtured with customer care, passion, and helped to build their confidence level, thus increasing their motivation and ensuring that they complete the programme that they have chosen.

In addition, we also provide real life work experience with local employers so as to introduce them into ‘real work’ experience which includes discipline for time management, appropriate work attire, respect  for others and working as a member of the team. Regular visits by our Specific Vocational Assessor/Trainer/s ensure that learning is taking place and our clients are not used as free labourers! The majority of the times we liaise with employers who have real job vacancies. Negotiations for the duration of trial period and health & safety checks are carried out prior to placing our clients.

As a sector based work academy organisation we are committed to provide a quality service to clients and candidates as well as providers.

A sector-based work academy can last up to six weeks and has three key components:

  • Pre-employment training- relevant to the needs of your business and sector
  • A work experience placement - of great benefit to both the individual and a business
  • A guaranteed job interview

Our Values
TEND – (Tend to Their Needs) teach, educate, nurture and develop
Teach mind, body and soul.
Educate young people and adults.
Nurture talent, dreams, aspirations and capabilities.
Develop and guide young people and adults to succeed.

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